LENS ETF

Greg Vandervelde

Greg Vandervelde

Partner | Director of Internal Business Development | Sarmaya Partners greg@sarmayapartners.com

Greg Vandervelde is Director of Internal Business Development at Sarmaya Partners, based in Englewood, Colorado. With over 25 years in financial services, Greg brings deep expertise in advisor engagement, sales strategy, and relationship management across RIA, institutional, and broker/dealer channels. He’s known for blending strategic leadership with a consultative approach that helps advisors position investment solutions and drive meaningful growth.

Prior experience:
  • Empower – Senior Retirement Consultant, where he delivered personalized retirement guidance and exceeded IRA rollover targets, ranking in the top 5% of his team.

  • KEPM – Consultant focused on portfolio evaluation and alternative asset strategies, driving over $1.5M in monthly sales and maintaining a 75% conversion rate.

  • Cambiar Investors – Vice President, Internal Sales and Partner, where he led national RIA campaigns and contributed to a 300% increase in firm AUM over four years.

  • Curian Capital (Jackson National) – Internal Regional Business Consultant, supporting advisors with customized portfolio solutions and leading the team in sales performance.